Growth Experiments
Design, run, and measure growth experiments. Test new channels. Find what works. Scale it.
The Problem
You know your current growth channels. But are they the best? Are there better channels you haven't tried? How do you know?
Growth requires experimentation. Testing new channels, new messaging, new offers. But it's expensive and risky if done wrong.
This service designs and runs small, low-risk experiments. Test new growth channels systematically. Measure results. Scale what works.
What's Included
Growth Channel Audit
Analyze your current channels. Where do customers come from? What's the CAC? What could improve?
Experiment Design
Design 4-6 experiments per month. New channels, messaging, positioning, offers. Built on data and customer research.
Execution Support
I help run experiments or coach your team through them. Setup, launch, daily optimization, data collection.
Daily Optimization
Monitor experiments daily. Pause underperformers. Increase spend on what works. Real-time adjustments.
Weekly Reporting & Decisions
Weekly reports on all experiments. What worked? What failed? What should we scale? Strategic recommendations.
Playbook Development
As experiments work, we document the process. Create playbooks your team can execute independently long-term.
How It Works
Month 1: Audit & Design
Analyze current growth, design 4-6 experiments, set success metrics, launch first batch.
Month 2: Optimize & Scale
Run, optimize, and measure experiments. Scale winners. Kill losers. Design next batch based on results.
Month 3: Systematize & Handoff
Document winning playbooks. Train your team. Establish processes they can run independently.
Pricing
$2,500
Per month. 3-month minimum.
Includes experiment design, execution support, daily optimization, and weekly reporting. Focuses on organic/earned channels.
Schedule ConsultationFAQ
What kind of experiments?
Organic channels: content repurposing, partnership outreach, community building, paid organic (minimal spend). We avoid paid ads in favor of earned/owned channels.
Do I have to do 3 months?
Yes. Growth experimentation requires time. Most winners emerge in months 2-3. A single month is enough to identify what doesn't work, not what does.
What results should I expect?
Varies wildly. On average, clients find 1-2 new channels that work. CAC improvement of 20-40%. 2-3x increase in pipeline from experimenting.
Do you manage paid ads?
No. This focuses on earned and owned channels where CAC is lower and long-term value is higher. If paid ads make sense, we discuss that separately.
What if nothing works?
Then you've learned what doesn't work, which is valuable. We adjust and try new angles. But most companies find at least one winner.
Find Your Next Growth Channel
Systematic experimentation. Data-driven decisions. Real growth.
Schedule Consultation